Wednesday, September 30, 2009

Social Responsibility, Ethics and the Marketing Environment.


Marketing to children now and days are beyond sexual and parents are constantly complaining to the companies, pro-testing, and even taking away television privileges from their children. So what has Coca-Cola done for there company to outcast themselves from other sexual or inappropriate advertising and marketing?

Well Coca-Cola is a company where heritage is honored and values are respected. The company as a whole works together to bring different types of beverages into your home day after day whether its for a party or just for your own personal use in your daily routine. So they have created the "Advertising and Marketing to Children Policy" which include all of there beverages so children under 12 will not be directly targeted by any of there marketing messages and will not be shown drinking any of there products without the supervision of a parent, guardian, or caregiver. While the "Advertising and Marketing to Children Policy" has always been in effect with the company, they continue to change the rules to become in sync with customers and marketplace.

Above all, the company knows for the most part there customers are parents/guardians who have become more knowledgeable over the years and support their decision of choice for there home. With that in mind, C0ca-Cola has provided easy access to the nutritional information both on there product labels and online.

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