Saturday, September 12, 2009

Strategic Planning 2


September; for some it's just the month when school starts or maybe the month that makes you feel like winter is getting closer. But for those in the fashion world, September is one of the many biggest months for designers- its FASHION WEEK!!! (which started this Thursday). So some of you may be wondering what in the world is Coach doing then?


Well, for starters they did some serious strategic planning by inviting everyone on their emailing list to their Fashion Night out in NYC Thursday September 9,2009 at the Coach Flagship store on 595 Madison Avenue. It went from 7pm-10pm. During the night famed graffiti artist Pesu and Brooklyn based illustrator Kiersten Essenpreis were creating one of a kind designs on limited edition totes that were up for purchase that night only. How freaking cool would you be walking in the street with a limited edition bag that was only being sold for one night? I'd say you would be pretty awesome in my book.

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