ILLYCAFÈ is based in Trieste, Italy and produces as well as markets a unique blend of espresso coffee. illy is sold in over 14o countries around the world and can be enjoyed at the the best coffee bars and restaurants within those countries.
ILLYCAFÈ and Coca-Cola Company Finalize there joint venture on March 27, 2008 to launch the premium ready to drink espresso based coffee beverages in several European countries in April of 2008. Consumers in over 10 European countries will be able to buy three premium ready to drink coffee products. These products consist of (1) Caffè which is a real Italian "chilled caffe." Its the first ready to drink coffee to offer black (no milk) espresso based coffee. (2) Latte Macchiato which is a smooth fresh illy espresso experience swirled with milk. (3) Cappuccino which is an intense uplifting of aromas of illy espresso, blended with milk and dark cacao. All three of these products will be available in 10 European Coca-Cola markets including Austria, Croatia, Greece and the Ukraine.
"When we announced the partnership between The Coca-Cola Company and illy a few months ago, we committed to deliver the perfect ready to drink espresso experience," said Muhtar Kent, president and chief operating officer, The Coca-Cola Company. "Today, we believe we have delivered on that promise with an authentic Italian coffee experience. I look forward to this partnership delivering these great brands across the globe and enhancing our global leadership in the fast growing ready to drink coffee category."
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