Product Concepts.

With a portfolio of more than 3,000 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, our variety spans the globe.

Essentially a touchstone for pop culture, Coca-Cola has earned its status in the minds of consumers by being a leader in the world of style and reflecting the tastes and preferences of each generation. Always upfront and innovative, Coca-Cola continually succeeds in re-inventing itself, miraculously updating the spirited essence of the brand while maintaining its position as an everyday connection point for individuals everywhere.

From the development of its earliest logo, to the re-engineering of its trademark contour bottle, to the launch of engaging and surprising marketing campaigns, The Coca-Cola Company has consistently sought to portray Coke as a hallmark of quality and style and has intuitively succeeded in always being right for the times. Now, moving forward and speaking to today’s contemporary lifestyles, Coke once again seeks to remain ever-present and ever-relevant. Marrying the interests of everyday life with the attitudes of aspirational living, Coca-Cola brings a new generation of consumers the Ultimate Drinking Experience.

Aligned with contemporary influences, the Ultimate Drink Experience is achieved via a line of signature products that translate the classic elements of Coca-Cola into something new and engaging, with the curves of the contour bottle and its Georgia Green caste translated into modern silhouettes that speak to today’s style-minded consumers. The resulting vocabulary of mixed materials portrays Coca-Cola as fresh, sleek, innovative and desirable. Functioning as beautifully as it looks, this signature line of products delivers against Coca-Cola’s brand promise of providing style and quality. As an enhancement to the drinking experience, these products will come to be recognized and loved as the most refreshing way to enjoy and enhance ice cold Coca-Cola. Resulting will be yet another iconic reference to the most recognized and beloved brand in the world.