The Coca-Cola Company and go2 Systems Inc., originator of go2, a leading location-based directory and information services provider for the Internet and wireless devices, announced a five-year strategic alliance in 2000. go2 and Coca-Cola will work together to offer go2's patented location-based technology, content-rich directory and information services to Coca-Cola Fountain's food service customers. Coca-Cola Fountain will offer the basic go2 services to its food service customers throughout the United States as a means of creating added value for its customer base. The go2 services offered include dedicated (brand-specific) go2 Web sites, location database management, store locators, premium listings and the distribution of accurate, real-time information in go2's wireless and online location-based directories and affiliates.
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