Vitaminwater Invites Fans to Create the Next Variety Flavor Through Facebook.

You can help the glacéau vitaminwater team rewrite the hydration Bill of Rights by creating one of the first variety flavors by the people, for the people. Through an innovative "Flavor Creator Lab" on Facebook, vitaminwater fans can play an active role in developing and naming the new flavor and designing the label.

The flavor generator selection process includes three steps -- flavor, functional benefit and the label design. In step one, vitaminwater fans can select their favorite flavor combination with help from the flavor buzz meter that scours flavor conversations on top blogs and Web sites and then ranks flavors based on information gathered from current chatter. Participants play a series of games and answer quiz questions to help vitaminwater assess what functional benefit America really needs in the second phase. From this data, vitaminwater scientists will develop a special formula of vitamins and nutrients that meets the needs of the dehydrated masses. Finally, consumers can participate in a contest to name the new variety, design the label and write copy for the bottle. To participate, visit www.facebook.com/vitaminwater .

America's newest vitamin water variety, created by the fans, for the fans, will be announced in December and will be available nationwide in March 2010.