Advertising and Public Relations- Public Relations.

Everyone remembers those cute cuddly polar bears from the Coca-Cola Commercials, right? Well, in Coca-Cola's newest PR campaign, they are READY TO TAKE ACTION!! Coca-Cola wants to reduce human impact on global climate change! Aren't they just socially responsible?!?!

They post, "Polar bears need your help too. We created this web site so you can learn about polar bears and what you can do to help the planet, send a polar bear e-card to a friend. Whether you do one thing or do them all, you can make a difference."

So was it a good attempt or a bad one? I actually think that this is a really good campaign. I really like the fact that they chose polar bears. Polar bears have been one of the trademarks of the Coca-Cola Company and choosing to give back to our cuddly friends is great!

Here is one of the more recent polar bear commercials...

That was really cute! The Coca-Cola Company feels that it has a responsibility to protect their 50 year icon. They issued this statement on their website:

“Beverage concentrate is largely shipped to bottling operations by sea, while finished beverages are mostly transported by road to distributors and retail customers. The environmental impacts of the transportation of our product -- whether by land or by sea -- result from fuel consumption, exhaust emissions and maintenance.

We are working to conserve fuel in our fleet of approximately 200,000 diesel vehicles through the introduction of idle-reduction and biodiesel technologies, which can also help reduce emissions. We also have begun use of diesel-electric hybrid trucks in select markets.

In 2006, a two-year test run of bottling partner Coca-Cola Enterprises' (CCE) new diesel-electric hybrid truck revealed a 32 percent improvement in fuel economy. With CCE, we also put into place a way of systematically evaluating and promoting energy-saving fleet technologies for replication throughout the entire Coca-Cola system.”

Coca-Cola has had some bad publicity from websites like KillerCoke.org. I think that saving the polar bears was a great move toward the right direction.