Social Responsibility, Ethics and the Marketing Environment.

"The future of our company depends on the vitality of the communities where we operate." - Coca Cola

Some people believe Coca-Cola is just a company that sells various types of beverages such as soda, juice, sports drinks, teas and coffee but it's more then that. Coca-Cola is a company that not only sells beverages but helps the community that it is in WORLD WIDE. The company funds a program called The Coca-Cola Foundation which embark on several activities. For instance Healthy & Active Lifestyles that encourage lifestyle changes by accessing programs that educate on physical activity and nutritional facts. Coca-Cola recently launched "Diet Coke Red Dress Program" which coupled up with the National Heart, Lung and Blood Institute's for the Heart Truth campaign, to put messages about heart health on over 2 billion packages of Diet Coke products all over the United States.

Education which give scholarships to those who actually need it. Particularly for students who are of "first generation" to attend college in there family for instance generation Y.

Water Stewardship which promote water conservation within communities and industries by focusing on plant performance, watershed protection, community water initiatives and global aware awareness and action.