Social Responsibility, Ethics and the Marketing Environment.

Marketing to children now and days are beyond sexual and parents are constantly complaining to the companies, pro-testing, and even taking away television privileges from their children. So what has Coca-Cola done for there company to outcast themselves from other sexual or inappropriate advertising and marketing?

Well Coca-Cola is a company where heritage is honored and values are respected. The company as a whole works together to bring different types of beverages into your home day after day whether its for a party or just for your own personal use in your daily routine. So they have created the "Advertising and Marketing to Children Policy" which include all of there beverages so children under 12 will not be directly targeted by any of there marketing messages and will not be shown drinking any of there products without the supervision of a parent, guardian, or caregiver. While the "Advertising and Marketing to Children Policy" has always been in effect with the company, they continue to change the rules to become in sync with customers and marketplace.

Above all, the company knows for the most part there customers are parents/guardians who have become more knowledgeable over the years and support their decision of choice for there home. With that in mind, C0ca-Cola has provided easy access to the nutritional information both on there product labels and online.

Developing A Global Vision.

The world as we know is constantly changing every day. Coca-Cola focuses on beverage creation that enables them to meet the diverse and ever changing beverage needs and desires of there consumers around the world. In this case the new product Coca-Cola just produced which was inspired by the ancient principles of traditional Chinese wisdom- 5,00 years of wisdom in a bottle called "Jianchi." Jianchi means strong inner energy in Chinese. The drink is available in three different flavors which are made of plant extracts and fruit juices. Unfortunately, Jianchi isn't available in the United States. It is only being sold in over 100 herbal shops and pharmacies in Milan.

Social Responsibility, Ethics and the Marketing Environment.

"The future of our company depends on the vitality of the communities where we operate." - Coca Cola

Some people believe Coca-Cola is just a company that sells various types of beverages such as soda, juice, sports drinks, teas and coffee but it's more then that. Coca-Cola is a company that not only sells beverages but helps the community that it is in WORLD WIDE. The company funds a program called The Coca-Cola Foundation which embark on several activities. For instance Healthy & Active Lifestyles that encourage lifestyle changes by accessing programs that educate on physical activity and nutritional facts. Coca-Cola recently launched "Diet Coke Red Dress Program" which coupled up with the National Heart, Lung and Blood Institute's for the Heart Truth campaign, to put messages about heart health on over 2 billion packages of Diet Coke products all over the United States.

Education which give scholarships to those who actually need it. Particularly for students who are of "first generation" to attend college in there family for instance generation Y.

Water Stewardship which promote water conservation within communities and industries by focusing on plant performance, watershed protection, community water initiatives and global aware awareness and action.

Strategic Planning 1

Coach is planning to increase international distribution and target international consumers with Japanese customers by maintaining a consistent strategy overseas. Coach is available in 167 international department stores and continues to grow. In the U.S. alone they have over 900 department store locations in the U.S.

Strategic Planning 2

September; for some it's just the month when school starts or maybe the month that makes you feel like winter is getting closer. But for those in the fashion world, September is one of the many biggest months for designers- its FASHION WEEK!!! (which started this Thursday). So some of you may be wondering what in the world is Coach doing then?

Well, for starters they did some serious strategic planning by inviting everyone on their emailing list to their Fashion Night out in NYC Thursday September 9,2009 at the Coach Flagship store on 595 Madison Avenue. It went from 7pm-10pm. During the night famed graffiti artist Pesu and Brooklyn based illustrator Kiersten Essenpreis were creating one of a kind designs on limited edition totes that were up for purchase that night only. How freaking cool would you be walking in the street with a limited edition bag that was only being sold for one night? I'd say you would be pretty awesome in my book.

Coach today.

Today Coach is still known for there best selling products around the world. There success is due to being able to change along with society's fashion trends and the customers demand for more products. Not only does Coach have retail stores world wide but they also can be found in department stores such as Macy's, Bloomingdales, Neiman Marcus, etc; In addition to having there product sold in department and retail stores, Coach established an on-line website (www.coach.com) in 1999 which simply made shopping easier for there customers, like myself as well as there catalog that they mail out when requested.

History of Coach.

As I was on my way home, I was thinking to myself "what company am I going to choose for class?" Within minutes it hit me- COACH! I got the idea from seeing plenty of females wearing Coach sneakers, flats, and handbags. Also simply because it's one of my personal favorite "name brand" companies.

Founded in 1941 as a family based worksop in a Manhattan loft, Coach is a designer, producer, and marketer of a prestige line of handbags, briefcases, luggage, and accessories. The company made its reputation selling leather purses in traditional, classic styles, and it remains one of the best known leather brands in the United States and has a growing reputation overseas. Six well skilled craftsman made a leather collection that shoppers soon continued to seek due to there quality and uniqueness. In addition to selling handbags, luggage, accessories, and briefcases, Coach sells footwear and watches. They currently have 400 locations in the United States and Canada with more soon to open.

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