Coca Cola has managed their companys marketing and sales strategy within channels. Have you ever considered the significance of the Coke vending machine to the success and profitability of the Coca Cola company?
This channel is direct to consumer and vending machines often have little to no competition and no trade or price promotions. Develop solutions for groups of customers and deploy your benefit throughout the channel as compared to forcing a broad solution onto multiple customer types.
For many food companies, the answer to this single question can point to sizeable new profits and opportunities for growth via adding new sales channels and opening new markets with profits and SPEED!
The Coke Company operates three primary delivery systems for its business channels:
• Bulk delivery for the channels of large Supermarkets, Mass Merchandisers and Club stores;
• For smaller channels Coke does advanced sale delivery for convenience stores, drug stores, small supermarkets and on-premise fountain accounts.
• Full service delivery for its full service vending customers.
- Supermarkets
- Convenience Stores
- Fast Food
- Petroleum Retailers
- Chain Drug Stores
- Hotels/Motels/Resorts
- Mass Merchandisers
